The big game was on Sunday, the Superbowl that is. Along with the clash of two NFL teams there was a whirlwind of advertising chatter. Whose ads made to air, whose never, why were certain ads turned down? This seemed to be the noise leading up to the event where brands get to show their cleverness and ad creation wow factor. Snickers Betty White ad did just that, it showed the bars ability to boost energy in a clever and surprising way. Go Daddy got viewers to go to their website to see how 'too hot' the ads really were and Monster.com showed how a fiddle playing beaver can make it big using it's service. However bad or good these ads might be one thing is for certain - Superbowl advertisers missed the boat.
That boat being the social media vessel. Sure social media allows the Superbowl ad buzz to continue after the big game as people critique and share their views of the ads. While companies post their ads to You Tube to reach potential new viewers aside from the game. But the question is...Why didn't any companies use the largest single viewership to promote something that could have legs in both the digital and traditional media worlds. It would seem like the perfect opportunity to launch a campaign which pushes consumers to social media vessels. This would allow companies to build their follower numbers and give them exactly what they want, more consumer's eyes and ears. Let's be honest there are not many of these one time large reach opportunities that can push a social media message to your audience. Maybe next year will yield a different approach to the most anticipated ads of the year.
